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Seismic shifts: Platforms, content creators and spreadable media

Media International Australia, Incorporating Culture & Policy
Issue 150 (Feb 2014)

Abstract: While traditional media are grappling with an increasingly fragmented audience and (the further threat of) declining revenue, some players are excelling in the new landscape. The increasing popularity of Netflix and other online broadcasters and platforms is signalling seismic shifts in the way that content is created, consumed and distributed/circulated. As part of this shift towards what Chuck Tryon (2013) broadly describes as an 'on-demand culture', we are experiencing an accelerating trend in which digital platforms are beginning to act as TV networks, and amidst this transition independent content creators are empowered by the flexibility of digital media and the proliferation of funding and release possibilities.

To cite this article: Ellingsen, Steinar. Seismic shifts: Platforms, content creators and spreadable media [online]. Media International Australia, Incorporating Culture & Policy, No. 150, Feb 2014: 106-113. Availability: <http://search.informit.com.au/documentSummary;dn=133943614009807;res=IELLCC> ISSN: 1329-878X. [cited 30 Apr 17].

Personal Author: Ellingsen, Steinar; Source: Media International Australia, Incorporating Culture & Policy, No. 150, Feb 2014: 106-113 DOI: Document Type: Journal Article ISSN: 1329-878X Subject: Mass media--Management; Netflix (Firm); Digital media; Online information services; Peer Reviewed: Yes Affiliation: (1) Lecturer, School of Social Sciences and Communication, La TrobeUniversity

Database: Literature & Culture Collection