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Journalists and twitter: How Australian news organisations adapt to a new medium

Media International Australia, Incorporating Culture & Policy
Issue 144 (Aug 2012)

Abstract: Twitter has developed an increasingly visible presence in Australian journalism, and in the discussion of news. This article examines the positioning of journalists as 'personal brands' on Twitter by documenting the visibility of leading personal and institutional accounts during two major political events in Australia: the Rudd/ Gillard leadership spill on 23 June 2010, and the day of the subsequent federal election on 21 August 2010. It highlights the fact that in third-party networks such as Twitter, journalists and news organisations no longer operate solely on their own terms, as they do on their own websites, but gain and maintain prominence in the network and reach for their messages only in concert with other users. It places these observations in a wider context of journalist-audience relations a decade after the emergence of the first citizen journalism websites.

To cite this article: Bruns, Axel. Journalists and twitter: How Australian news organisations adapt to a new medium [online]. Media International Australia, Incorporating Culture & Policy, No. 144, Aug 2012: 97-107. Availability: <http://search.informit.com.au/documentSummary;dn=724290467516841;res=IELLCC> ISSN: 1329-878X. [cited 28 Mar 17].

Personal Author: Bruns, Axel; Source: Media International Australia, Incorporating Culture & Policy, No. 144, Aug 2012: 97-107 DOI: Document Type: Journal Article ISSN: 1329-878X Subject: Journalistic ethics; Social media; Twitter; Online journalism; Peer Reviewed: Yes Affiliation: (1) Associate Professor, Creative Industries Faculty, Queensland University of Technology, and Chief Investigator, ARC Centre of Excellence for Creative Industries and Innovation (CCI)

Database: Literature & Culture Collection