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The influence of the senses on the consumption and purchase of wine

Wine & Viticulture Journal
Volume 28 Issue 5 (Sep/Oct 2013)

Abstract: Drawing on his intriguing presentation at the recent Australian Wine Industry Technical Conference in Sydney, Charles Spence explores how drinking wine involves not only the senses of smell and taste, but also visual, oral-somatosensory, and possibly even auditory cues as well, which not only influence the multisensory interactions taking place in the mouth but also the environments in which wine is purchased and consumed.

To cite this article: Spence, Charles. The influence of the senses on the consumption and purchase of wine [online]. Wine & Viticulture Journal, Vol. 28, No. 5, Sep/Oct 2013: 86-88. Availability: <http://search.informit.com.au/documentSummary;dn=660187360664160;res=IELHSS> ISSN: 1838-6547. [cited 03 May 16].

Personal Author: Spence, Charles; Source: Wine & Viticulture Journal, Vol. 28, No. 5, Sep/Oct 2013: 86-88 Document Type: Journal Article ISSN: 1838-6547 Subject: Wine--Composition; Wine tasting; Wine glasses; Affiliation: (1) Crossmodal Research Laboratory, Oxford University, email: charles.spence@psy.ox.ac.uk

Database: Humanities & Social Sciences Collection