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#Ausvotes: How twitter covered the 2010 Australian federal election

Communication, Politics & Culture
Volume 44 Issue 2 (2011)

Abstract: While the 2007 Australian federal election was notable for the use of social media by the Australian Labor Party in campaigning, the 2010 election took place in a media landscape in which social media-especially Twitter-had become much more embedded in both political journalism and independent political commentary. This article draws on the computer-aided analysis of election-related Twitter messages, collected under the #ausvotes hashtag, to describe the key patterns of activity and thematic foci of the election's coverage in this particular social media site. It introduces novel metrics for analysing public communication via Twitter, and describes the related methods. What emerges from this analysis is the role of the #ausvotes hashtag as a means of gathering an ad hoc 'issue public'-a finding which is likely to be replicated for other hashtag communities.

To cite this article: Bruns, Axel and Burgess, Jean. #Ausvotes: How twitter covered the 2010 Australian federal election [online]. Communication, Politics & Culture, Vol. 44, No. 2, 2011: 37-56. Availability: <;dn=627330171744964;res=IELHSS> ISSN: 1836-0645. [cited 30 Jun 17].

Personal Author: Bruns, Axel; Burgess, Jean; Source: Communication, Politics & Culture, Vol. 44, No. 2, 2011: 37-56 DOI: Document Type: Journal Article ISSN: 1836-0645 Subject: Internet in political campaigns; Mass media--Political aspects; Australia. Parliament; Twitter (Firm); Peer Reviewed: Yes Affiliation: (1) Associate Professor, Creative Industries Faculty, Queensland University of Technology in Brisbane, Australia, and Chief Investigator, ARC Centre of Excellence for Creative Industries and Innovation, and Senior Researcher, Smart Services Cooperative Research Centre, email:
(2) Senior Research Fellow, Creative Industries Faculty and the ARC Centre ofExcellence for Creative Industries and Innovation (, Queensland University of Technology, and Australian Postdoctoral Fellowship, ARC Discovery Project, New Media and Public Communication, email:

Database: Humanities & Social Sciences Collection