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Tweeting the TV event, creating 'public sphericules': Ad hoc engagement with sbs's go back to where you came from - season 2

Media International Australia, Incorporating Culture & Policy
Issue 152 (Aug 2014)

Abstract: This article uses the example of the mediatisation of Season 2 of the Australian documentary-cum-reality TV series Go Back to Where You Came From, and the associated #GoBackSBS Twitter feed, to investigate how public opinions are shaped, reshaped and expressed in new hybrid media ecologies. We explore how social media tools like Twitter can support the efforts of a TV production; provide spaces through which the public can engage ad hoc with a public event, be informed, shape their opinions and share them with others; and thus open up new possibilities for public discourse to occur. We suggest that new online public sphericules are emerging that provide spaces within which publics can engage with the cultural social and political realities with which they are confronted. In this way, we highlight the importance of mundane communication to the shaping and constant reshaping of public opinion.

To cite this article: Sauter, Theresa and Bruns, Axel. Tweeting the TV event, creating 'public sphericules': Ad hoc engagement with sbs's go back to where you came from - season 2 [online]. Media International Australia, Incorporating Culture & Policy, No. 152, Aug 2014: 5-15. Availability: <http://search.informit.com.au/documentSummary;dn=567793716785736;res=IELLCC> ISSN: 1329-878X. [cited 29 Apr 17].

Personal Author: Sauter, Theresa; Bruns, Axel; Source: Media International Australia, Incorporating Culture & Policy, No. 152, Aug 2014: 5-15 DOI: Document Type: Journal Article ISSN: 1329-878X Subject: Twitter (Firm); Social media; Documentary television programs--Production and direction; Communication--Public opinion; Television programs--Social aspects; Mass media--Technological innovations; Peer Reviewed: Yes Affiliation: (1) Research Associate, ARC Centre of Excellence for Creative Industries and Innovation (CCI), Queensland University of Technology, and Research Assistant, ARC-funded Research Project ‘Technologies of Performance, Technologies of Governance’, University of Queensland
(2) Associate Professor, Creative Industries Faculty, Queensland University of Technology, and Chief Investigator, ARC Centre of Excellence for Creative Industries and Innovation (CCI)

Database: Literature & Culture Collection