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? sending out an SMS: an impact and outcome evaluation of the Western Australian Department of Health's 2005 Chlamydia campaign

Health Promotion Journal of Australia: Official Journal of Australian Association of Health Promotion Professionals
Volume 18 Issue 2 (2007 Aug)

Abstract: Issue addressed: Evaluation of the Western Australian (WA) Department of Health 2005 Chlamydia campaign. Methods: Twenty nine people aged 17-25 years were focus tested and 122 people aged 14-29 years were surveyed to investigate awareness and opinions of a multimedia Chlamydia campaign targeting young people and to seek their recommendations on how to communicate sexual health information to young people. Forty three general practice (GP) waiting rooms in the Perth metropolitan area were visited to examine type, availability and standard of display of sexual health resources. Results: The majority of participants surveyed (63.2%) were aware of the Chlamydia campaign. Campaign recall ranged from 27% for the website to 48.4% for the posters and print advertisements. Participants predominantly nominated television, radio, posters and magazines as preferred media for receiving sexual health messages. Participants preferred to obtain sexual health information through the Internet or a health professional. The majority of participants (58.2%) rated Short Message Service (SMS) as a very good or good communication method. Chlamydia testing increased during the campaign period by 21% in females and 29% in males, and notifications increased by 12% in females and 4% in males. Conclusion: The study demonstrated a high level of awareness of the Chlamydia campaign among the target audience. Television, radio, posters, magazines, the Internet and health professionals were the preferred media for receiving and obtaining sexual health information. SMS was identified as a useful marketing strategy. There was a low level of uptake of the campaign resources in GP waiting rooms. (author abstract)

To cite this article: Mak, DB and Wilkins, A. ? sending out an SMS: an impact and outcome evaluation of the Western Australian Department of Health's 2005 Chlamydia campaign [online]. Health Promotion Journal of Australia: Official Journal of Australian Association of Health Promotion Professionals, Vol. 18, No. 2, 2007 Aug: 113-20. Availability: <http://search.informit.com.au/documentSummary;dn=452172981326894;res=IELHEA> ISSN: 1036-1073. [cited 30 Apr 16].

Personal Author: Mak, DB; Wilkins, A; Source: Health Promotion Journal of Australia: Official Journal of Australian Association of Health Promotion Professionals, Vol. 18, No. 2, 2007 Aug: 113-20 Document Type: Journal Article ISSN: 1036-1073 Subject: Medical technology; Health promotion; Cellular telephones; Social marketing; Chlamydia trachomatis; Chlamydia infections--Prevention; Affiliation: (1) Sexual Health and Bloodborne Virus Program, Department of Health Western Australia, Grace Vaughan House, 227 Stubbs Terrace, Shenton Park WA 6008 alexa.wilkins@health.wa.gov.au

Database: Health Collection