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Abstract: We use an agent-based computer simulation to examine the impact of organisational strategy on enterprise performance within a turbulent operating environment. The simulation is designed to model consumers and four types of small- and medium-sized enterprises that behave with different strategies (Defender, Analyser, Prospector and Static). These agent-based organisations operate with different behavioural characteristics when making strategic decisions about the number of products to stock and which products to offer for sale. We present the results of experiments conducted using a series of simulations. Outcomes from these simulations indicate that organisations that employ Defender strategies perform best in a turbulent operating environment.

To cite this article: Blackmore, Karen L and Nesbitt, Keith V. Defending against Turbulent Conditions: Results from an Agent-based Simulation [online]. International Journal of Business Studies: A Publication of the Faculty of Business Administration, Edith Cowan University, Vol. 17, No. 1, 2009: 127-148. Availability: <http://search.informit.com.au/documentSummary;dn=384082418159297;res=IELBUS> ISSN: 1320-7156. [cited 28 Jul 16].

Personal Author: Blackmore, Karen L; Nesbitt, Keith V; Source: International Journal of Business Studies: A Publication of the Faculty of Business Administration, Edith Cowan University, Vol. 17, No. 1, 2009: 127-148 Document Type: Journal Article ISSN: 1320-7156 Subject: Organizational behavior; Computer simulation; Organizational change--Management; Strategic planning--Management; Small business--Research; Business--Management; Peer Reviewed: Yes Affiliation: (1) Conjoint, School of Design, Communication and IT, University of Newcastle, New South Wales, Australia
(2) Senior Lecturer, School of Design, Communication and IT, University of Newcastle, New South Wales, Australia

Database: Business Collection