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Rates of Change: Online Distribution as Disruptive Technology in the Film Industry

Media International Australia, Incorporating Culture & Policy
Issue 136 (Aug 2010)

Abstract: Much debate in media and communication studies is based on exaggerated opposition between the digital sublime and the digital abject: overly enthusiastic optimism versus determined pessimism over the potential of new technologies. This inhibits the discipline's claims to provide rigorous insight into industry and social change which is, after all, continuous. Instead of having to decide one way or the other, we need to ask how we study the process of change. This article examines the impact of online distribution in the film industry, particularly addressing the question of rates of change. Are there genuinely new players disrupting the established oligopoly, and if so with what effect? Is there evidence of disruption to, and innovation in, business models? Has cultural change been forced on the incumbents? Outside mainstream Hollywood, where are the new opportunities and the new players? What is the situation in Australia?

To cite this article: Cunningham, Stuart; Silver, Jon and McDonnell, John. Rates of Change: Online Distribution as Disruptive Technology in the Film Industry [online]. Media International Australia, Incorporating Culture & Policy, No. 136, Aug 2010: 119-132. Availability: <http://search.informit.com.au/documentSummary;dn=373722486139738;res=IELLCC> ISSN: 1329-878X. [cited 29 Jul 16].

Personal Author: Cunningham, Stuart; Silver, Jon; McDonnell, John; Source: Media International Australia, Incorporating Culture & Policy, No. 136, Aug 2010: 119-132 Document Type: Journal Article ISSN: 1329-878X Subject: Motion picture industry; Television programs; Downloading of data; Mass media--Technological innovations; Motion pictures--Distribution; Internet--Social aspects; Peer Reviewed: Yes Affiliation: (1) Distinguished Professor, Media and Communication, Queensland University of Technology, and Director, Australian Research Council Centre of Excellence for Creative Industries and Innovation
(2) Senior Lecturer in Film, Television and New Media, Creative Industries Faculty, Queensland University of Technology
(3) Marketing Senior Lecturer, Business Faculty, Queensland Universityof Technology

Database: Literature & Culture Collection