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Social media and niche sports: The netball ANZ Championship and Commonwealth Games on Twitter

Media International Australia, Incorporating Culture & Policy
Issue 155 (May 2015)

Abstract: This article analyses and compares Twitter activity for the niche sport of netball over the 2013 trans-Tasman ANZ Championship competition and the international Commonwealth Games event in 2014. Patterns within the Twitter data that were discovered through an analysis of the 2013 ANZ Championship season are considered in terms of the Commonwealth Games, and thus compared between a quasi-domestic and an international context. In particular, we highlight the extent to which niche sports such as netball attempt to capitalise on the opportunities provided by social media, and the challenges involved in coordinating event-specific hashtags, such as the #netball2014 hashtag promoted by the Commonwealth Games Federation.

To cite this article: Vann, Portia; Woodford, Darryl and Bruns, Axel. Social media and niche sports: The netball ANZ Championship and Commonwealth Games on Twitter [online]. Media International Australia, Incorporating Culture & Policy, No. 155, May 2015: 108-119. Availability: <http://search.informit.com.au/documentSummary;dn=252518156906857;res=IELLCC> ISSN: 1329-878X. [cited 24 May 17].

Personal Author: Vann, Portia; Woodford, Darryl; Bruns, Axel; Source: Media International Australia, Incorporating Culture & Policy, No. 155, May 2015: 108-119 DOI: Document Type: Journal Article ISSN: 1329-878X Subject: Social media; Commonwealth Games; Twitter; Sports--Competitions; Television broadcasting of sports; Peer Reviewed: Yes Affiliation: (1) Visiting Fellow, Creative Industries Faculty, Queensland University of Technology, and Co-Founder, Hypometer
(2) Professor and ARC Future Fellow, Digital Media Research Centre, Queensland University of Technology

Database: Literature & Culture Collection