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Abstract: The host broadcaster is a peculiar, temporary but complex media institution which takes its most developed form in the case of the Olympic Games. The Sydney Olympic Broadcasting Organisation (SOBO) was the host broadcaster for the Sydney Olympics, providing vision for world television networks. Its political economy is examined from the point of view of the changing dynamics of television technologies and the Olympic Movement's assignment of intellectual property, including broadcast rights, The concept of a host broadcaster is shown to be a product of a particular moment in television history and in this respect it is compared to other hosting functions that the media provide for such an event.

To cite this article: Wilson, Helen. Hosting the Olympic Broadcast [online]. Media International Australia, Incorporating Culture & Policy, No. 97, Nov 2000: 23-34. Availability: <http://search.informit.com.au/documentSummary;dn=089389030929740;res=IELLCC> ISSN: 1329-878X. [cited 24 May 17].

Personal Author: Wilson, Helen; Source: Media International Australia, Incorporating Culture & Policy, No. 97, Nov 2000: 23-34 DOI: Document Type: Journal Article ISSN: 1329-878X Subject: Mass media and sports; Sportscasters; Broadcasters; Television broadcasting of sports; Identifier: Sydney Olympic Broadcasting Organisation (SOBO) Peer Reviewed: Yes Affiliation: (1) Associate Professor, School of Humanities, Media and Cultural Studies, Southern Cross University, Lismore

Database: Literature & Culture Collection